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Facebook Changes Privacy – For the Better?

This past Wednesday, Facebook unveiled changes to their privacy settings, and as usual, this has caused quite a stir amongst their 1 billion users.  But are these changes something we should worry...

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You’ve Got Comments. Now What?

A client of mine asked a question the other day that got me thinking – “What should I do with all the comments on my blog and Facebook page?”  It was a question that required deeper understanding of...

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Top 10 Stories on Digital Ethos for 2012

This is it.  The last Saturday of 2012.  I’m not really sure where the year has gone, and I’m sure many of you feel the same way.  As I sit here and reflect on the year gone by, I realize there have...

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TWITTER TAKES ON 2013

INTRODUCTION It has been known for sometime that images enhance social media the way the talkies transformed the film industry. It was a long time coming but visual design finally caught up to social...

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2013 and Beyond – Where is Social Media going?

Happy New Year! We’re 5 days into the new year, and so far, so good.  But, what is to become of the rest of 2013?  To answer that, I thought I would offer 5 social media predictions for the coming...

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The Best Video Strategy for 2013: YouTube Live & Google+

Mari Smith, called the “Pied Piper” of Facebook by Fast Company, has claimed “2013 The Year of The Video” and even has a webinar set for free on Jan 24, 2013 at 11AM to teach others how to capitalize...

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Facebook Introduces ‘Graph Search’, but this Search Secret already helps...

Facebook has introduced graph search and while it will not be launched publically today, you can join the beta testing group to be one of the first to try it. The search feature in Facebook has been a...

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“Think Like Zuck” Lessons from Facebook’s remarkable CEO

In this Marketing Made Simple TV show (Click button in lower right to maximize the viewing window), Ekaterina Walter, author of Think Like Zuck and social media innovator at Intel, shares tips (Which...

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Facebook Takes on Google with Graph Search

Ever since I started using Facebook, I’ve never found their search function very useful.  Results were never exactly what I was looking for, and my attempts at locating useful information left me...

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Social Marketing With Photos

They say a picture is worth a thousand words—a concept advertisers and marketers have practiced for years. As marketers switched to social media, though, photos were temporarily sidelined in favor of...

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